In the rapidly changing information ecosystem, the need for media & information literacy has become important than ever. FactShala India Media Literacy network has been running for three years, empowering communities and individuals with the skills to critically analyse information and build a healthy news and information ecosystem in the society.

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Building a Pan-India
Media and Information
Literacy Network

FactShala is a news and information literacy programme run by DataLEADS with support from the Google News Initiative. The programme helps people from small cities and villages across India to critically assess online information and sift facts from misinformation. Launched in 2020, FactShala India Media Literacy Network’s trainers – a passionate team of journalists, media educators, fact-checkers, non-profit workers and community radio stations are on a mission to empower communities around them with ethical approaches to information literacy and critical thinking skills.

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A visual journey into India’s largest Media Literacy Network 2020 – 2022

When we started our journey of FactShala, we began to understand the spectrum of misinformation and how it travelled through. With the train-the-trainer model, FactShala’s core team of 253 trainers – journalists, fact-checkers, academics and NGO workers and local community body leaders – from states across India conducted training in villages and cities across India to help people access and critically evaluate content online. We also engaged more than 60 community radio stations across the country to air audio training programmes via their medium and spread awareness about the dangers of misinformation and the need for staying critically alert. Today we are a community of trainers who have trained thousands of people across India, benefiting millions of people.

Delivering locally-tailored
media literacy training
in your hometowns

With train-the-trainer model, FactShala’s core team of 253 trainers – journalists, fact-checkers, academics and NGO workers and local community body leaders – from states across India will offer trainings in villages and cities across India to help people access and critically evaluate content online.

The map shows the tier II cities of India with state boundaries

Pan-India FactShala Trainings

FactShala India Media Literacy Network’s trainers – a passionate team of journalists, media educators, fact-checkers, non-profit workers and community radio stations who have come together to fight the misinformation menace – are on a mission to empower communities around them with media and information literacy approaches and critical thinking skills to help them to tackle information overload. Here are glimpses of some of the trainings:

Why is
Media Literacy
important?

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