A Pan India Student Media Literacy Initiative

 

India’s largest news and information literacy programme, FactShala, is delighted to announce the establishment of FactShala Zonal Hubs. It is a Pan India initiative aimed at empowering students and fostering critical thinking skills and institutionalising the media literacy initiative in different regions/zones of India. FactShala Zonal Hubs are an extension to FactShala’s commitments to empowering individuals and communities in building resilience against misinformation.

Six universities/institutes from five zones will lead this programme in their own regions.

 

By establishing student-led media literacy and Fact Checking network, FactShala Zonal Hubs will provide a platform for educational institutions to lead media literacy initiatives within their respective regions, fostering a culture of critical thinking and information literacy. Through these collaborations, FactShala Zonal Hubs will work towards institutionalizing media literacy initiatives and enhancing the capacities of participating institutions in the media literacy landscape. The programme aims to harness India’s demographic dividend by channeling the energy of university students to prepare different regions of the country for a robust information ecosystem.

Keep watching this space to know more details about this programme. Click Here

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Univ / Institutes
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Zones

Building a Pan-India
Media and Information
Literacy Network

FactShala is a news and information literacy programme run by DataLEADS with support from the Google News Initiative. The programme helps people from small cities and villages across India to critically assess online information and sift facts from misinformation. Launched in 2020 by Internews with support from Google.org, FactShala India Media Literacy Network’s trainers – a passionate team of journalists, media educators, fact-checkers, non-profit workers and community radio stations are on a mission to empower communities around them with ethical approaches to information literacy and critical thinking skills.

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A visual journey into India’s largest Media Literacy Network 2020 – 2022

When we started our journey of FactShala, we began to understand the spectrum of misinformation and how it travelled through. With the train-the-trainer model, FactShala’s core team of 253 trainers – journalists, fact-checkers, academics and NGO workers and local community body leaders – from states across India conducted training in villages and cities across India to help people access and critically evaluate content online. We also engaged more than 60 community radio stations across the country to air audio training programmes via their medium and spread awareness about the dangers of misinformation and the need for staying critically alert. Today we are a community of trainers who have trained thousands of people across India, benefiting millions of people.

FactShala’s  trainers will work with us over the course
of the next year and help adults in non-metro cities and villages of India
learn how to sift facts from the sea of online misinformation.

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Trainers
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States
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Cities

Delivering locally-tailored
media literacy training
in your hometowns

With train-the-trainer model, FactShala’s core team of 253 trainers – journalists, fact-checkers, academics and NGO workers and local community body leaders – from states across India will offer trainings in villages and cities across India to help people access and critically evaluate content online.

The map shows the tier II cities of India with state boundaries

Our Curriculum

The curriculum is built in consultation with media literacy educators, academics, radio community professionals, news industry experts and fact-checkers. The key components of curriculum are:

Pan-India FactShala Trainings

FactShala India Media Literacy Network’s trainers – a passionate team of journalists, media educators, fact-checkers, non-profit workers and community radio stations who have come together to fight the misinformation menace – are on a mission to empower communities around them with media and information literacy approaches and critical thinking skills to help them to tackle information overload. Here are glimpses of some of the trainings:

Why is
Media Literacy
important?

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